# Sunscreen display ideas for a pharmacy summer launch, from brief to four pieces

> A pharmacy sunscreen launch needs four POP pieces, a counter display, a floor display, a wobbler and a shelf strip. Here is how they come out of one brief with Bellto.

By Arturo Martínez Bellot (https://www.linkedin.com/in/arturo-martinez-bellot/) · Published 2026-10-17 · https://bellto.ai/blog/sunscreen-display-ideas-pharmacy

**The short answer.**

A summer sunscreen launch in pharmacies rests on four POP pieces. A counter display by the register, a floor display where the pharmacy gives you space, and a wobbler and a shelf strip on the sun care shelf. All four come out of the same brief, and each one has its place in the store and its own spec sheet.

I built this case with Solvera, a fictional pharmacy sunscreen brand I use on this blog. The brief is the one a real brand would write, and every image was designed by Bellto from it, with Solvera's bottle and tube as the product.

Bellto is an AI agent that designs your brand's POP. It reads the campaign brief, creates every piece with your product and takes you all the way to the manufacturer's quote. Here it is piece by piece, starting from the brief.

## A brief with two products, 300 pharmacies and one summer

A POP brief does not need to be long. It needs to say what is being sold, where, for how long and in how many stores, and what each store lets you put in. Solvera's fits in eight lines.

**Brief · Solvera (fictional brand)**

- Products: SPF 50 body lotion, 200 ml, and SPF 50+ face cream, 50 ml
- Channel: pharmacies
- Stores: about 300 pharmacies in Spain
- Dates: May 1 to August 31
- Space: counter and sun care shelf in all of them, plus floor space near the entrance in about 60
- Material: cardboard, because the campaign lasts one season
- Artwork: the brand's coral and white, with a big SPF
- Logistics: one shipment per pharmacy, assembled by the store staff

Of the whole brief, the space line decides the most. What bounds a campaign's mix is what the store lets you put in, before the budget and before the material. If the brand only gets shelf space, the POP is shelf POP. If the store gives it a spot, a display sized to that spot fits. And if it gets a free hand, the budget decides.

Solvera has the first two situations at once. That is why its campaign puts shelf and counter pieces in all 300 pharmacies, and a floor display only in the 60 that have room for it. Pitching a floor unit to a pharmacy with no floor space wastes the pharmacy's time, the brand's and the manufacturer's.

In Bellto, that brief is the campaign's shared brief, and each piece has its own spec sheet. When something in the brief changes, it changes in one place and holds for every piece.

## Four pieces for three places in the pharmacy

A pharmacy has three places where a sunscreen brand can be in summer. The counter, where the shopper waits and pays. The sun care shelf, where they compare. And, in the larger stores, a spot on the floor near the entrance. Each piece of Solvera's campaign works one of them.

| Piece           | Where it goes                                      | What it does                                            | Pharmacies |
| --------------- | -------------------------------------------------- | ------------------------------------------------------- | ---------- |
| Counter display | on the counter, by the register                    | puts the face cream within reach while the shopper pays | 300        |
| Floor display   | near the entrance, in the space the pharmacy gives | is seen from the door and holds both products           | 60         |
| Wobbler         | on the sun care shelf, sticking out from the edge  | stops the eye on Solvera inside the category            | 300        |
| Shelf strip     | along the shelf edge                               | marks where the brand starts and ends on the shelf      | 300        |

![Inside a Barcelona pharmacy with skin care shelves, banners hanging from the ceiling and a cosmetics brand's floor display](https://bellto.ai/blog-media/campana-solar-farmacia/farmacia-barcelona.webp)
*A pharmacy in Barcelona. Skin care shelves, banners hanging from the ceiling and, at the bottom, a cosmetics brand's floor display. · Photo: Jordiferrer · [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0) · https://commons.wikimedia.org/wiki/File:Farmacia_de_la_Estrella_(Barcelona_-_2014)_02.JPG*

The photo shows almost every place at once. Shelves on both sides, banners from the ceiling and, at the bottom, a cosmetics brand's display in front of the shelves. A sunscreen's summer plays out in that same space, next to the brands that are already there.

The three pieces that go to all 300 pharmacies are small and add up to a lot of units. The floor display is one large piece per store, which is why it only goes where there is room for it.

## The counter display

**Solvera counter display**

- Material: cardboard
- Product: 200 ml bottles at the back, 50 ml face tubes in front
- Where: on the counter, by the register
- Quantity: 300, one per pharmacy
- Assembly: put together by the store staff

The counter is where people wait, pay and pick up what they had not planned to buy. The piece has to be small, because the pharmacist needs the surface to work, and it has to leave the product within reach without anyone having to ask for it.

![Solvera cardboard counter display with a coral front, face tubes in front, bottles at the back and a white panel with a very large SPF](https://bellto.ai/blog-media/campana-solar-farmacia/mostrador.webp)
*A compact box with a coral front, the face tubes in front and the bottles at the back. · AI-generated image made with Bellto · fictional brand*

Of the versions Bellto designed, this is the one I keep. It is a compact box with a coral front and a white back panel with a very large SPF. The face tubes sit in front, at hand height, and the 200 ml bottles behind them, showing over the top. The back panel works as a sign, and from the line you read the SPF before the brand.

Both products come out as they are, with their coral cap, their band and their copy. It is the first thing I check in a POP concept, because the display exists to sell that bottle and no other.

[Bellto designs this piece with you from your brief.](https://bellto.ai/#acceso)

## The floor display, only where there is room

**Solvera floor display**

- Material: cardboard
- Product: face tubes on the top shelf and 200 ml bottles on the three below
- Where: near the entrance, in the space the pharmacy gives
- Quantity: 60, one per large pharmacy
- Assembly: put together by the store staff

![Narrow Solvera cardboard floor display with four shelves of sunscreen, coral sides and a white header with SPF 50](https://bellto.ai/blog-media/campana-solar-farmacia/suelo.webp)
*A narrow four-shelf floor unit with coral sides and SPF 50 on the header. · AI-generated image made with Bellto · fictional brand*

It is a narrow unit with four shelves, coral sides and a white header with a huge SPF 50. The face tubes go on the top shelf, at eye level, and the 200 ml bottles on the three below. It is narrow because the spot a pharmacy gives you is what it is, and a narrow unit fits in more places.

This is the piece that has to be seen from the door, so its header does the job of a sign. It is also the one that depends most on the pharmacy. If the spot turns out narrower than expected, the display stays in the stockroom. That is why the brief should say how big the spot is, not just that there is one.

**Watch out.**

Before quoting a floor display, the manufacturer needs three things. The units, better as a range (40, 60, 80) than as one number, because the price moves with quantity. The product, better as samples than as measurements. And the maximum pallet height, which sets the height of the unit and how it ships. If they are in the brief, the quote does not stall waiting for them.

## Wobbler and shelf strip on the sun care shelf

The sun care shelf is where the shopper compares. Solvera shares it with other brands, and shelf POP is what makes room for it there. Both pieces are small, flat and cheap per unit, and they go to all 300 pharmacies.

For the wobbler, Bellto came back with two versions, and both work.

![Sun-shaped Solvera cardboard wobbler with SPF 50, on its clear arm in front of the bottles](https://bellto.ai/blog-media/campana-solar-farmacia/wobbler-1.webp)
*Version 1. A die-cut sun with SPF 50 in the middle. · AI-generated image made with Bellto · fictional brand*
![Oval coral Solvera wobbler with a die-cut bottle and the words Alta protección, on its flexible arm](https://bellto.ai/blog-media/campana-solar-farmacia/wobbler-2.webp)
*Version 2. A coral oval with a die-cut bottle and “Alta protección”. · AI-generated image made with Bellto · fictional brand*

The sun gets seen first, and the oval says which product it is. On a shelf full of SPF 50, I would take the oval, because it shows the bottle to pick up. Both versions stay saved in the piece, so the one you do not pick is not lost.

![White Solvera shelf strip with a coral wave and the words Protección de farmacia on the edge of a sun care shelf](https://bellto.ai/blog-media/campana-solar-farmacia/regleta.webp)
*The shelf strip, a white band with a coral wave along the shelf edge. · AI-generated image made with Bellto · fictional brand*

The wobbler sticks out from the shelf on its flexible arm and moves with the air in the aisle, and that movement is what stops the eye. The shelf strip runs along the edge and marks where Solvera starts and ends on the shelf. One gets attention and the other keeps order, so they are ordered together. How to order each shelf piece, and what sets it apart from the others, is in the [guide to shelf POP](https://bellto.ai/blog/shelf-strips-retail-pop).

**Solvera wobbler**

- Material: cardboard card on a flexible arm
- Where: on the edge of the sun care shelf, in front of the 200 ml bottle
- Quantity: 300, one per pharmacy
- Assembly: the arm clips onto the shelf edge or the price rail

**Solvera shelf strip**

- Material: cardboard
- Where: along the edge of the sun care shelf
- Quantity: 300, one per pharmacy
- Assembly: slotted into the price rail or clipped to the shelf edge

## One change on the chosen version

Once the counter display version is picked, the next step is to see it where it will live. I asked Bellto to put it on a pharmacy counter.

![Solvera counter display on a white background](https://bellto.ai/blog-media/campana-solar-farmacia/mostrador.webp)
*Before · AI-generated image made with Bellto · fictional brand*

![The same Solvera counter display on a pharmacy counter](https://bellto.ai/blog-media/campana-solar-farmacia/mostrador-farmacia.webp)
*After. I asked: “Now put it on a pharmacy counter.” · AI-generated image made with Bellto · fictional brand*

Bellto applies the change to the version you picked and leaves the rest as it was. The display is the same, with the same product and the same artwork, and only the setting changes. Every version stays saved in its piece, so you can go back to the white background or compare them.

The same way, you ask for one more tube per row, a “New” badge on the header, the piece empty with no product, or a line drawing for the team. These are the changes that come up in any round with a brand, and here they happen without redrawing the piece.

[Bellto designs this piece with you from your brief.](https://bellto.ai/#acceso)

## From concept to quote

The concept is the first half of the campaign. The second half is getting it made, and in Bellto that stays inside the same campaign.

1. **You pick the version.** For each piece, the one you are going to produce, with its changes.
2. **You review the artwork.** Bellto splits the piece's design into its panels, in 4K, so your team reviews it next to the concept. Once you approve it, Bellto exports it as vectors in PNG, SVG, PDF or EPS.
3. **Bellto generates the 3D model.** Of the chosen version, in about 45 minutes.
4. **You choose who gets it.** Bellto recommends manufacturers for that piece from the more than 300 in its directory and tells you why each one fits. The job only reaches the ones you pick, and the quote comes from the manufacturer.

For Solvera, that means four pieces, each with its version, its artwork and its model, and a list of manufacturers for each one. The floor and counter displays can go to the same manufacturer or to two, and the shelf POP, which is flat, to one that prints and die-cuts.

I am building Bellto now. The waitlist is open to any brand, and I will soon start the first real campaigns with brands on the list, from start to finish. It opens by invitation, in small groups, with no card required.

## Frequently asked questions

### What POP does a sunscreen brand need in a pharmacy?

Four pieces cover the three places a pharmacy has. A counter display by the register, a floor display where the pharmacy gives you floor space, and a wobbler and a shelf strip on the sun care shelf. Bellto, an AI agent that designs your brand's POP, creates them with your product from the brief.

### What should a pharmacy POP brief say?

Which products go in, how many pharmacies, which dates, what space each store gives you (counter, shelf or floor), the material, the artwork and how it ships and gets assembled. The space line is the one that decides which pieces fit.

### Cardboard or acrylic for a sunscreen display?

For a one-season campaign, cardboard. Wood, metal and acrylic are for permanent pieces, which also go through a prototype before production.

### Who gives the quote for the pieces?

The manufacturer. Bellto recommends manufacturers for each piece from the more than 300 in its directory, tells you why each one fits, and the job only reaches the ones you pick.