bellto.Glossary

Shelf tray

nounShelfIn Spanish Bandeja de lineal

What is a shelf tray?

A tray with a printed front that sits on a store shelf and holds the product. It comes in board or in thermoformed PVC, with moulded cavities that grip the base of every pack.

Example
“The shelf tray keeps the jars lined up and facing the shopper.”

Alsoshelf display tray

In store

Where it goes
On the store's shelving
Holds product
Yes, it holds the product
How it attaches
Resting on the shelf
Common materials
Board or thermoformed PVC

Not to be confused with

Design your shelf tray

By Arturo Martínez BellotUpdated

Printed board shelf tray filled with cocoa spread jars
Shelf trayExample designed with Bellto
With Bellto

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Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

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Shelf dividers

Vertical panels set on the shelf to create one lane per product and keep each item in its place.

Front stops

Small lips along the front of a shelf that stop products from sliding off, especially when the shelf is inclined.

Price rail

The clear plastic profile along the front edge of each shelf that holds the price labels.

Shelf skirt

A trapezoid printed panel that hangs below the edge of a shelf and adds space for communication on the shelving.

Wire shelf basket

A wire basket with vertical dividers that sits on the shelf and holds the product units.

Pegboard panel

A perforated or mesh panel mounted on the shelving, fitted with hooks that carry blister packs and any product with a hang hole.

Vertical clip strip with a column of hanging products

Clip strip

A long vertical strip, board or plastic, that hangs from the shelf edge or an upright next to the brand's block, with a column of hooks or clips holding bagged or carded products.

Cross-merchandising hanger

A small unit tied with cable ties onto another category's shelving, placing a handful of units beside a product they go with.