bellto.Glossary

Counter tray

nounCounterIn Spanish Bandeja de mostrador

What is a counter tray?

A low tray with a printed front that sits on the counter, often with cavities that hold each product in place.

Example
“The counter tray has four cavities, one for each shade.”

Alsodisplay tray · branded counter tray

In store

Where it goes
On the counter or by the till
Holds product
Yes, it holds the product
How it attaches
Resting on the counter

Not to be confused with

Design your counter tray

By Arturo Martínez BellotUpdated

Counter trayPlate · Counter
With Bellto

Design your counter tray with Bellto.

Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

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Tiered counter display

A counter display built in two or more steps, so every row of product shows over the row in front of it.

Rotating counter display

Round trays stacked on a rotating axis on the counter, to show a wide range in little space.

Gravity-feed dispenser

A display of vertical channels where the shopper takes the bottom unit and the next one drops down to replace it, so the product always faces out at the same height.

Tester bar

A counter stand for a brand's testers, with one slot for each product.

Showcard

A counter card with a folded easel on the back that keeps it upright.

Product positioner

A recess shaped exactly like the product, made in the display's own material so one unit locks in and stays put: a cavity in acrylic, a board layer cut to its outline or a thermoformed pocket.

Bowl display

A clear bowl or dome of loose product with a printed ring carrying the brand.

Giant counter replica

A giant replica of the pack, or of the product itself, that sits on the counter.