POP marketing materials glossary
The 55 POP marketing materials brands order, each with its exact name and a short definition: what it is, where it goes in store and how it attaches. From the shelf talker to the pallet display.
Shelf
Shelf
Pieces fitted to the store's shelving: on the shelf edge, on the shelf itself or around the product.
- Branded shelf module
- Branded shelving with its own uprights, feet, back panels and shelves that replaces a section of the store's shelving and carries the product.
- branded shelving unit
- Category rider
- A small inverted-U piece that sits astride the shelf strip, its back leg in the strip's slot, to mark a product family.
- strip rider
- Clip strip
- A long vertical strip, board or plastic, that hangs from the shelf edge or an upright next to the brand's block, with a column of hooks or clips holding bagged or carded products.
- impulse strip
- Cross-merchandising hanger
- A small unit tied with cable ties onto another category's shelving, placing a handful of units beside a product they go with.
- cross-merchandising unit
- Die-cut shelf sign
- A printed die-cut silhouette, whether a disc, the product's shape or a message, that peeks out from the shelf edge to draw attention to one product.
- shelf disc
- Front stops
- Small lips along the front of a shelf that stop products from sliding off, especially when the shelf is inclined.
- shelf fence
- Full-bay shelf kit
- Printed panels that dress an entire bay of the store's shelving: a header panel on top, a side panel on each upright and a shelf edge strip along every shelf.
- shelf kit
- Header panel
- A printed panel that crowns a display, or a bay of the store's shelving when it sits above the brand's block.
- header card
- Pegboard panel
- A perforated or mesh panel mounted on the shelving, fitted with hooks that carry blister packs and any product with a hang hole.
- pegboard
- Price rail
- The clear plastic profile along the front edge of each shelf that holds the price labels.
- data strip
- Shelf banner strip
- A long printed band, more graphics than structure, that runs along a shelf or above a section of shelving.
- shelf banner
- Shelf block delimiter
- A die-cut panel standing at right angles to the shelf at either end of the brand's block, showing where its facings start and stop so the block reads as a single unit.
- brand block divider
- Shelf dividers
- Vertical panels set on the shelf to create one lane per product and keep each item in its place.
- product dividers
- Shelf edge strip
- A long, narrow printed strip that runs along the front edge of a shelf, slid into the price rail or clipped over the edge.
- shelf strip
- Shelf flag
- A narrow vertical printed strip, about 20 × 50 cm and usually double-sided, that hangs like a flag from an L-shaped rod clipped to an upper shelf.
- hanging shelf flag
- Shelf frame
- A compact printed frame placed around the brand's products on one shelf only, with a lower bar along the shelf edge, a short upright at each end and an upper bar tucked beneath the next shelf.
- shelf surround
- Shelf riser
- A step placed on the shelf that lifts the back row of products so it shows above the front row.
- riser
- Shelf skirt
- A trapezoid printed panel that hangs below the edge of a shelf and adds space for communication on the shelving.
- shelf skirt panel
- Shelf talker
- A rigid printed panel, board or PVC and roughly A5 in size, fixed to the shelf edge or the price rail so it stands perpendicular to the shelf and sticks out into the aisle.
- stopper
- Shelf tray
- A tray with a printed front that sits on a store shelf and holds the product.
- shelf display tray
- Strip clip
- A plastic clip that grips the profile of a shelf edge strip and holds a printed card with information: an offer, a product message or something new.
- shelf strip clip
- Telescopic shelf strip
- A shelf edge strip made of two plastic profiles, one sliding inside the other, so it adjusts to the width of each shelf.
- extendable shelf strip
- Wire shelf basket
- A wire basket with vertical dividers that sits on the shelf and holds the product units.
- shelf basket
- Wobbler
- A small printed card, 10 to 20 cm across and round, rectangular or die-cut, hanging on a flexible arm hooked onto the shelf edge in front of the products.
- shelf wobbler
Floor
Floor
Units and pieces that stand on the store floor, from the board display to the giant pack replica.
- Display tower
- A tall unit with a small footprint that fits a lot of product into little floor space.
- tower display
- Display trolley
- A steel tube or profile frame carrying two or three tiers of trays or baskets, mounted on swivel castors (braked or not) so it can be wheeled around the store.
- display cart
- Double-sided gondola
- Free-standing, double-sided shelving with product on both faces, set in the middle of the store.
- gondola
- Endcap display
- The end of a double-sided gondola that faces the main aisle, the most visible spot in the store.
- endcap
- Floor display
- A free-standing unit on the store floor with its own base, back panel, header and shelves or trays for the product.
- FSDU
- Floor vinyl
- A die-cut adhesive graphic stuck to the store floor in front of the shelving, to mark the brand or lead shoppers to it.
- floor graphic
- Giant floor replica
- A giant replica of the brand's pack, or of the product itself, several times its real size and standing on the store floor.
- factice
- Giant floor replica with shelves
- A giant floor replica that is also a display: shelves or compartments with product sit inside its open body, or it crowns a base with shelves.
- factice display
- Island display
- A floor display that can be reached from every side, set in an open area of the store so shoppers walk around it.
- island unit
- Open bin
- An open floor container for loose product that shoppers pick straight out of, with no shelves or trays.
- dump bin
- Pallet display
- Product stacked on its own pallet and dressed with a printed skirt and a topper or header.
- half-pallet display
- Self-assembly floor display
- A board floor display that arrives flat and is put together in store without tools.
- flat-pack cardboard display
- Showcase cabinet
- A closed cabinet with a glass door and a key, sometimes lit from within, for valuable products that should stay out of reach.
- display case
- Totem
- A tall, narrow floor-standing column whose job is to signal: it carries the brand's graphics and little or no product.
- totem display
- Working demo display
- A display where the real product works, so shoppers can try it before they buy.
- demo display
Counter
Counter
What sits on the counter or by the till: small pieces for impulse products.
- Bowl display
- A clear bowl or dome of loose product with a printed ring carrying the brand.
- fishbowl display
- Counter display
- A small unit that sits on the counter or by the till, with a back panel or header and a tray or cavities for a few units.
- countertop display
- Counter tray
- A low tray with a printed front that sits on the counter, often with cavities that hold each product in place.
- display tray
- Giant counter replica
- A giant replica of the pack, or of the product itself, that sits on the counter.
- countertop factice
- Giant counter replica with shelves
- A giant product replica on the counter that crowns a column of shelves or compartments holding product, or carries them inside its body.
- countertop factice display
- Giant replica dispenser
- A giant pack on the counter, opaque and printed like the real one, that doubles as a hopper: it is filled from the top and the product drops into a tray at the base.
- factice dispenser
- Gravity-feed dispenser
- A display of vertical channels where the shopper takes the bottom unit and the next one drops down to replace it, so the product always faces out at the same height.
- gravity feed display
- Product positioner
- A recess shaped exactly like the product, made in the display's own material so one unit locks in and stays put: a cavity in acrylic, a board layer cut to its outline or a thermoformed pocket.
- product cut-out
- Rotating counter display
- Round trays stacked on a rotating axis on the counter, to show a wide range in little space.
- counter spinner
- Tiered counter display
- A counter display built in two or more steps, so every row of product shows over the row in front of it.
- step display
Variants
And what they add on. Features that fit any piece.
These are not pieces but features. A floor display can be rotating, illuminated and lockable at once, and still be a floor display.
- Rotating
- Turns on an axis to show every side.
- On wheels
- Rides on swivel castors, often with brakes.
- Illuminated
- Has built-in lighting, plugged into the mains.
- Lockable
- Locks to protect high-value products.
- Double-sided
- Has graphics or product on both sides.
- Self-assembly
- Arrives flat and goes up without tools.
- Flat-pack
- Travels knocked down and flat to the store.
- Pre-packed
- Arrives assembled with the product already in it.
- Swappable graphics
- Graphics change without touching the structure.
- Multi-brand
- Shows products from several brands.
- With pusher
- A spring pushes the product to the front.
- Refillable
- Restocked without taking it apart.
- Knock-down
- Comes apart for transport or storage.
- With price rail
- Has a profile for price labels.
- With leaflet holder
- Includes a pocket for leaflets.
- With tester
- Includes a product tester.
Bellto
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