bellto.Glossary

Cross-merchandising hanger

nounShelfIn Spanish Cross

What is a cross-merchandising hanger?

A small unit tied with cable ties onto another category's shelving, placing a handful of units beside a product they go with.

Example
“We hung a cross-merchandising unit of sauces in the pasta aisle.”

Alsocross-merchandising unit · parasite unit

In store

Where it goes
On the store's shelving
Holds product
Yes, it holds the product
How it attaches
Hung with cable ties from another category's shelving
Common materials
Board or plastic

Not to be confused with

  • Clip strip

    Hangs next to the brand's own block, with a column of product.

Design your cross-merchandising hanger

By Arturo Martínez BellotUpdated

Cross-merchandising hangerPlate · Shelf
With Bellto

Design your cross-merchandising hanger with Bellto.

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Shelf riser

A step placed on the shelf that lifts the back row of products so it shows above the front row.

Shelf vinyl

A printed adhesive graphic applied to the surface of the shelf.

Printed header panel above a bay of white shelving

Header panel

A printed panel that crowns a display, or a bay of the store's shelving when it sits above the brand's block.

Printed shelf edge strip on the front edge of a white shelf, with graphics for a peanut cocoa spread

Shelf edge strip

A long, narrow printed strip that runs along the front edge of a shelf, slid into the price rail or clipped over the edge.

Telescopic shelf strip

A shelf edge strip made of two plastic profiles, one sliding inside the other, so it adjusts to the width of each shelf.

Category rider

A small inverted-U piece that sits astride the shelf strip, its back leg in the strip's slot, to mark a product family.

Strip clip

A plastic clip that grips the profile of a shelf edge strip and holds a printed card with information: an offer, a product message or something new.