Die-cut shelf sign
nounShelfIn Spanish Disco troquelado
What is a die-cut shelf sign?
A printed die-cut silhouette, whether a disc, the product's shape or a message, that peeks out from the shelf edge to draw attention to one product.
“A die-cut disc reading “New” peeks out right above the price.”
Alsoshelf disc · die-cut shelf disc
In store
- Where it goes
- On the store's shelving
- Holds product
- No, it only communicates
- How it attaches
- Fixed to the shelf edge
Not to be confused with
- Wobbler
Hangs from a flexible arm and sways.
- Shelf talker
A rigid panel perpendicular to the aisle.

