bellto.Glossary

Wobbler

nounShelfIn Spanish Wobbler

What is a wobbler?

A small printed card, 10 to 20 cm across and round, rectangular or die-cut, hanging on a flexible arm hooked onto the shelf edge in front of the products. It faces the shopper, parallel to the shelf, and sways as people walk past. Its only job is to communicate; it never carries product.

In store, many wobblers get called stoppers. A shelf talker is a different piece: rigid and perpendicular to the shelf.

Example
“The wobbler sways in the draught of the aisle and pulls the eye to the jar.”

Alsoshelf wobbler

In store

Where it goes
On the store's shelving
Holds product
No, it only communicates
How it attaches
A flexible PVC, PET or spring arm hooked onto the shelf edge or price rail
Common materials
Board or PVC card on a PVC or PET arm

Not to be confused with

Design your wobbler

By Arturo Martínez BellotUpdated

Round printed wobbler hanging from a flexible arm, showing a jar
WobblerExample designed with Bellto
With Bellto

Design your wobbler with Bellto.

Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

Design your wobbler

Ask in your own words. Bellto knows which piece you mean.

See all 55 pieces
Die-cut shelf block delimiter shaped like a jar, perpendicular to the shelf

Shelf block delimiter

A die-cut panel standing at right angles to the shelf at either end of the brand's block, showing where its facings start and stop so the block reads as a single unit.

Shelf flag

A narrow vertical printed strip, about 20 × 50 cm and usually double-sided, that hangs like a flag from an L-shaped rod clipped to an upper shelf.

Die-cut shelf sign

A printed die-cut silhouette, whether a disc, the product's shape or a message, that peeks out from the shelf edge to draw attention to one product.

Long printed shelf banner strip with graphics for a peanut cocoa spread

Shelf banner strip

A long printed band, more graphics than structure, that runs along a shelf or above a section of shelving.

Printed board shelf tray filled with cocoa spread jars

Shelf tray

A tray with a printed front that sits on a store shelf and holds the product.

Shelf dividers

Vertical panels set on the shelf to create one lane per product and keep each item in its place.

Front stops

Small lips along the front of a shelf that stop products from sliding off, especially when the shelf is inclined.

Price rail

The clear plastic profile along the front edge of each shelf that holds the price labels.