bellto.Glossary

Shelf talker

nounShelfIn Spanish Stopper

What is a shelf talker?

A rigid printed panel, board or PVC and roughly A5 in size, fixed to the shelf edge or the price rail so it stands perpendicular to the shelf and sticks out into the aisle. Shoppers walking down the aisle see it face-on. It does not move and never holds product; its only job is to stop the shopper.

Many pieces called shelf talkers or stoppers in store are really wobblers. Orientation and the arm tell them apart: a shelf talker is rigid and perpendicular to the shelf.

Example
“From the end of the aisle, the first thing you see is the brand's shelf talker.”

Alsostopper · shelf stopper · aisle violator

In store

Where it goes
On the store's shelving
Holds product
No, it only communicates
How it attaches
Adhesive, a clip or a folded tab on the shelf edge or price rail
Common materials
Board or PVC

Not to be confused with

  • Wobbler

    Hangs from a flexible arm, parallel to the shelf, and sways.

  • Shelf flag

    A tall, narrow strip hanging from a rod, seen from far away.

  • Product positioner

    Holds one unit of product and does not communicate.

Design your shelf talker

By Arturo Martínez BellotUpdated

Shelf talkerPlate · Shelf
With Bellto

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Design your shelf talker

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Round printed wobbler hanging from a flexible arm, showing a jar

Wobbler

A small printed card, 10 to 20 cm across and round, rectangular or die-cut, hanging on a flexible arm hooked onto the shelf edge in front of the products.

Die-cut shelf block delimiter shaped like a jar, perpendicular to the shelf

Shelf block delimiter

A die-cut panel standing at right angles to the shelf at either end of the brand's block, showing where its facings start and stop so the block reads as a single unit.

Shelf flag

A narrow vertical printed strip, about 20 × 50 cm and usually double-sided, that hangs like a flag from an L-shaped rod clipped to an upper shelf.

Die-cut shelf sign

A printed die-cut silhouette, whether a disc, the product's shape or a message, that peeks out from the shelf edge to draw attention to one product.

Long printed shelf banner strip with graphics for a peanut cocoa spread

Shelf banner strip

A long printed band, more graphics than structure, that runs along a shelf or above a section of shelving.

Printed board shelf tray filled with cocoa spread jars

Shelf tray

A tray with a printed front that sits on a store shelf and holds the product.

Shelf dividers

Vertical panels set on the shelf to create one lane per product and keep each item in its place.

Front stops

Small lips along the front of a shelf that stop products from sliding off, especially when the shelf is inclined.