bellto.Glossary

Shelf flag

nounShelfIn Spanish Banderola

What is a shelf flag?

A narrow vertical printed strip, about 20 × 50 cm and usually double-sided, that hangs like a flag from an L-shaped rod clipped to an upper shelf. It hangs at right angles to the shelf, so shoppers spot it from a distance coming from either direction, and it marks the brand's zone or a category without covering the products.

Example
“The shelf flag can be seen from the far end of the aisle.”

Alsohanging shelf flag · aisle flag

In store

Where it goes
On the store's shelving
Holds product
No, it only communicates
How it attaches
Hanging from an L-shaped rod clipped to the shelf

Not to be confused with

Design your shelf flag

By Arturo Martínez BellotUpdated

Shelf flagPlate · Shelf
With Bellto

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Die-cut shelf sign

A printed die-cut silhouette, whether a disc, the product's shape or a message, that peeks out from the shelf edge to draw attention to one product.

Long printed shelf banner strip with graphics for a peanut cocoa spread

Shelf banner strip

A long printed band, more graphics than structure, that runs along a shelf or above a section of shelving.

Printed board shelf tray filled with cocoa spread jars

Shelf tray

A tray with a printed front that sits on a store shelf and holds the product.

Shelf dividers

Vertical panels set on the shelf to create one lane per product and keep each item in its place.

Front stops

Small lips along the front of a shelf that stop products from sliding off, especially when the shelf is inclined.

Price rail

The clear plastic profile along the front edge of each shelf that holds the price labels.

Shelf skirt

A trapezoid printed panel that hangs below the edge of a shelf and adds space for communication on the shelving.

Wire shelf basket

A wire basket with vertical dividers that sits on the shelf and holds the product units.