bellto.Glossary

Giant counter replica

nounCounterIn Spanish Ficticio de sobremesa

What is a giant counter replica?

A giant replica of the pack, or of the product itself, that sits on the counter. Like the floor replica, it only communicates: no product and no shelves.

Example
“A lipstick half a metre tall presides over the fragrance counter.”

Alsocountertop factice · counter dummy

In store

Where it goes
On the counter or by the till
Holds product
No, it only communicates
How it attaches
Resting on the counter
Common materials
Board or injection-moulded plastic

Not to be confused with

Design your giant counter replica

By Arturo Martínez BellotUpdated

Giant counter replicaPlate · Counter
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Giant counter replica with shelves

A giant product replica on the counter that crowns a column of shelves or compartments holding product, or carries them inside its body.

Giant replica dispenser

A giant pack on the counter, opaque and printed like the real one, that doubles as a hopper: it is filled from the top and the product drops into a tray at the base.

Counter display

A small unit that sits on the counter or by the till, with a back panel or header and a tray or cavities for a few units.

Counter tray

A low tray with a printed front that sits on the counter, often with cavities that hold each product in place.

Tiered counter display

A counter display built in two or more steps, so every row of product shows over the row in front of it.

Rotating counter display

Round trays stacked on a rotating axis on the counter, to show a wide range in little space.

Gravity-feed dispenser

A display of vertical channels where the shopper takes the bottom unit and the next one drops down to replace it, so the product always faces out at the same height.

Tester bar

A counter stand for a brand's testers, with one slot for each product.