bellto.Glossary

Counter display

nounCounterIn Spanish Expositor de mostrador

What is a counter display?

A small unit that sits on the counter or by the till, with a back panel or header and a tray or cavities for a few units. It is made for impulse buys.

Example
“The lip balm counter display sits next to the card reader.”

Alsocountertop display · counter display unit · CDU

In store

Where it goes
On the counter or by the till
Holds product
Yes, it holds the product
How it attaches
Resting on the counter
Common materials
Board, acrylic, plastic or MDF

Not to be confused with

Design your counter display

By Arturo Martínez BellotUpdated

Counter displayPlate · Counter
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Counter tray

A low tray with a printed front that sits on the counter, often with cavities that hold each product in place.

Tiered counter display

A counter display built in two or more steps, so every row of product shows over the row in front of it.

Rotating counter display

Round trays stacked on a rotating axis on the counter, to show a wide range in little space.

Gravity-feed dispenser

A display of vertical channels where the shopper takes the bottom unit and the next one drops down to replace it, so the product always faces out at the same height.

Tester bar

A counter stand for a brand's testers, with one slot for each product.

Showcard

A counter card with a folded easel on the back that keeps it upright.

Product positioner

A recess shaped exactly like the product, made in the display's own material so one unit locks in and stays put: a cavity in acrylic, a board layer cut to its outline or a thermoformed pocket.

Bowl display

A clear bowl or dome of loose product with a printed ring carrying the brand.