bellto.Glossary

Tiered counter display

nounCounterIn Spanish Expositor escalonado

What is a tiered counter display?

A counter display built in two or more steps, so every row of product shows over the row in front of it.

Example
“On the tiered display, all three ranges show at a glance.”

Alsostep display · stepped counter display

In store

Where it goes
On the counter or by the till
Holds product
Yes, it holds the product
How it attaches
Resting on the counter

Not to be confused with

Design your tiered counter display

By Arturo Martínez BellotUpdated

Tiered counter displayPlate · Counter
With Bellto

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Rotating counter display

Round trays stacked on a rotating axis on the counter, to show a wide range in little space.

Gravity-feed dispenser

A display of vertical channels where the shopper takes the bottom unit and the next one drops down to replace it, so the product always faces out at the same height.

Tester bar

A counter stand for a brand's testers, with one slot for each product.

Showcard

A counter card with a folded easel on the back that keeps it upright.

Product positioner

A recess shaped exactly like the product, made in the display's own material so one unit locks in and stays put: a cavity in acrylic, a board layer cut to its outline or a thermoformed pocket.

Bowl display

A clear bowl or dome of loose product with a printed ring carrying the brand.

Giant counter replica

A giant replica of the pack, or of the product itself, that sits on the counter.

Giant counter replica with shelves

A giant product replica on the counter that crowns a column of shelves or compartments holding product, or carries them inside its body.