bellto.Glossary

Tester bar

nounCounterIn Spanish Tester bar

What is a tester bar?

A counter stand for a brand's testers, with one slot for each product.

Example
“The tester bar has twelve slots, one for each shade in the range.”

Alsotester unit · tester stand

In store

Where it goes
On the counter or by the till
Holds product
Yes, it holds the product
How it attaches
Resting on the counter

Not to be confused with

Tester barPlate · Counter
With Bellto

Design your tester bar with Bellto.

Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

Design your tester bar

Ask in your own words. Bellto knows which piece you mean.

See all 55 pieces

Showcard

A counter card with a folded easel on the back that keeps it upright.

Product positioner

A recess shaped exactly like the product, made in the display's own material so one unit locks in and stays put: a cavity in acrylic, a board layer cut to its outline or a thermoformed pocket.

Bowl display

A clear bowl or dome of loose product with a printed ring carrying the brand.

Giant counter replica

A giant replica of the pack, or of the product itself, that sits on the counter.

Giant counter replica with shelves

A giant product replica on the counter that crowns a column of shelves or compartments holding product, or carries them inside its body.

Giant replica dispenser

A giant pack on the counter, opaque and printed like the real one, that doubles as a hopper: it is filled from the top and the product drops into a tray at the base.

Counter display

A small unit that sits on the counter or by the till, with a back panel or header and a tray or cavities for a few units.

Counter tray

A low tray with a printed front that sits on the counter, often with cavities that hold each product in place.