bellto.Glossary

Giant floor replica

nounFloorIn Spanish Ficticio de suelo

What is a giant floor replica?

A giant replica of the brand's pack, or of the product itself, several times its real size and standing on the store floor. It only communicates: no product, shelves or compartments. It is usually three-dimensional; a flat one is a die-cut silhouette with some thickness.

Example
“The giant floor replica, a jar five feet tall, can be seen from the street.”

Alsofactice · floor factice · giant dummy pack · oversized product replica

In store

Where it goes
On the store floor
Holds product
No, it only communicates
How it attaches
Free-standing on the floor
Common materials
Board or injection-moulded plastic

Not to be confused with

Design your giant floor replica

By Arturo Martínez BellotUpdated

Giant floor replicaPlate · Floor
With Bellto

Design your giant floor replica with Bellto.

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Giant floor replica with shelves

A giant floor replica that is also a display: shelves or compartments with product sit inside its open body, or it crowns a base with shelves.

Endcap display

The end of a double-sided gondola that faces the main aisle, the most visible spot in the store.

Board floor display with a header and four shelves of cocoa spread jars

Floor display

A free-standing unit on the store floor with its own base, back panel, header and shelves or trays for the product.

Self-assembly floor display

A board floor display that arrives flat and is put together in store without tools.

Display trolley

A steel tube or profile frame carrying two or three tiers of trays or baskets, mounted on swivel castors (braked or not) so it can be wheeled around the store.

Display tower

A tall unit with a small footprint that fits a lot of product into little floor space.

Totem

A tall, narrow floor-standing column whose job is to signal: it carries the brand's graphics and little or no product.

Wall display

A unit set against or fixed to a wall, with shelves or hooks for the product.