bellto.Glossary

Shelf block delimiter

nounShelfIn Spanish Delimitador de balda

What is a shelf block delimiter?

A die-cut panel standing at right angles to the shelf at either end of the brand's block, showing where its facings start and stop so the block reads as a single unit. Bigger than a shelf talker and often cut in the shape of the product, it sits on the shelf next to the products and carries none itself.

Example
“With a delimiter at each end, the brand's block is recognisable at a glance.”

Alsobrand block divider · shelf divider sign

In store

Where it goes
On the store's shelving
Holds product
No, it only communicates
How it attaches
On the shelf edge or on a divider

Not to be confused with

  • Shelf talker

    Grabs attention but does not mark where the block starts.

  • Shelf dividers

    Separate one product from the next inside the block.

Design your shelf block delimiter

By Arturo Martínez BellotUpdated

Die-cut shelf block delimiter shaped like a jar, perpendicular to the shelf
Shelf block delimiterExample designed with Bellto
With Bellto

Design your shelf block delimiter with Bellto.

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Shelf flag

A narrow vertical printed strip, about 20 × 50 cm and usually double-sided, that hangs like a flag from an L-shaped rod clipped to an upper shelf.

Die-cut shelf sign

A printed die-cut silhouette, whether a disc, the product's shape or a message, that peeks out from the shelf edge to draw attention to one product.

Long printed shelf banner strip with graphics for a peanut cocoa spread

Shelf banner strip

A long printed band, more graphics than structure, that runs along a shelf or above a section of shelving.

Printed board shelf tray filled with cocoa spread jars

Shelf tray

A tray with a printed front that sits on a store shelf and holds the product.

Shelf dividers

Vertical panels set on the shelf to create one lane per product and keep each item in its place.

Front stops

Small lips along the front of a shelf that stop products from sliding off, especially when the shelf is inclined.

Price rail

The clear plastic profile along the front edge of each shelf that holds the price labels.

Shelf skirt

A trapezoid printed panel that hangs below the edge of a shelf and adds space for communication on the shelving.