bellto.Glossary

Shelf edge strip

nounShelfIn Spanish Regleta

What is a shelf edge strip?

A long, narrow printed strip that runs along the front edge of a shelf, slid into the price rail or clipped over the edge. It marks the brand's block without taking any space from the products, which stand behind and above it.

Example
“For the launch we swapped the strips on every shelf of the bay.”

Alsoshelf strip · shelf edger · shelf edge

In store

Where it goes
On the store's shelving
Holds product
No, it only communicates
How it attaches
Slid into the price rail or clipped over the shelf edge
Common materials
PVC, PET, board or folded sheet metal

Not to be confused with

Design your shelf edge strip

By Arturo Martínez BellotUpdated

Printed shelf edge strip on the front edge of a white shelf, with graphics for a peanut cocoa spread
Shelf edge stripExample designed with Bellto
With Bellto

Design your shelf edge strip with Bellto.

Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

Design your shelf edge strip

Ask in your own words. Bellto knows which piece you mean.

See all 55 pieces

Telescopic shelf strip

A shelf edge strip made of two plastic profiles, one sliding inside the other, so it adjusts to the width of each shelf.

Category rider

A small inverted-U piece that sits astride the shelf strip, its back leg in the strip's slot, to mark a product family.

Strip clip

A plastic clip that grips the profile of a shelf edge strip and holds a printed card with information: an offer, a product message or something new.

Printed shelf frame around a row of cocoa spread jars on one shelf

Shelf frame

A compact printed frame placed around the brand's products on one shelf only, with a lower bar along the shelf edge, a short upright at each end and an upper bar tucked beneath the next shelf.

Full-bay shelf kit with a header, side panels and strips dressing a bay of shelving full of jars

Full-bay shelf kit

Printed panels that dress an entire bay of the store's shelving: a header panel on top, a side panel on each upright and a shelf edge strip along every shelf.

Branded shelf module

Branded shelving with its own uprights, feet, back panels and shelves that replaces a section of the store's shelving and carries the product.

Shelf talker

A rigid printed panel, board or PVC and roughly A5 in size, fixed to the shelf edge or the price rail so it stands perpendicular to the shelf and sticks out into the aisle.