bellto.Glossary

Branded shelf module

nounShelfIn Spanish Módulo de lineal

What is a branded shelf module?

Branded shelving with its own uprights, feet, back panels and shelves that replaces a section of the store's shelving and carries the product. It is usually modular: identical units repeat to fill a whole run.

Example
“Three shelf modules in a row fill the brand's whole aisle.”

Alsobranded shelving unit · shelf module

In store

Where it goes
On the store's shelving
Holds product
Yes, it holds the product
How it attaches
Standing on the floor, in the gap in the shelving

Not to be confused with

Design your branded shelf module

By Arturo Martínez BellotUpdated

Branded shelf modulePlate · Shelf
With Bellto

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Shelf talker

A rigid printed panel, board or PVC and roughly A5 in size, fixed to the shelf edge or the price rail so it stands perpendicular to the shelf and sticks out into the aisle.

Round printed wobbler hanging from a flexible arm, showing a jar

Wobbler

A small printed card, 10 to 20 cm across and round, rectangular or die-cut, hanging on a flexible arm hooked onto the shelf edge in front of the products.

Die-cut shelf block delimiter shaped like a jar, perpendicular to the shelf

Shelf block delimiter

A die-cut panel standing at right angles to the shelf at either end of the brand's block, showing where its facings start and stop so the block reads as a single unit.

Shelf flag

A narrow vertical printed strip, about 20 × 50 cm and usually double-sided, that hangs like a flag from an L-shaped rod clipped to an upper shelf.

Die-cut shelf sign

A printed die-cut silhouette, whether a disc, the product's shape or a message, that peeks out from the shelf edge to draw attention to one product.

Long printed shelf banner strip with graphics for a peanut cocoa spread

Shelf banner strip

A long printed band, more graphics than structure, that runs along a shelf or above a section of shelving.

Printed board shelf tray filled with cocoa spread jars

Shelf tray

A tray with a printed front that sits on a store shelf and holds the product.

Shelf dividers

Vertical panels set on the shelf to create one lane per product and keep each item in its place.