bellto.Glossary

Category rider

nounShelfIn Spanish Categorizador

What is a category rider?

A small inverted-U piece that sits astride the shelf strip, its back leg in the strip's slot, to mark a product family. It is not glued, so it slides along and can be swapped without touching the strip.

Example
“Each family gets its own rider: moisturisers, sun care, hair loss.”

Alsostrip rider · shelf strip rider

In store

Where it goes
On the store's shelving
Holds product
No, it only communicates
How it attaches
Astride the strip, inside its slot
Common materials
Acrylic or plastic

Not to be confused with

Design your category rider

By Arturo Martínez BellotUpdated

Category riderPlate · Shelf
With Bellto

Design your category rider with Bellto.

Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

Design your category rider

Ask in your own words. Bellto knows which piece you mean.

See all 55 pieces

Strip clip

A plastic clip that grips the profile of a shelf edge strip and holds a printed card with information: an offer, a product message or something new.

Printed shelf frame around a row of cocoa spread jars on one shelf

Shelf frame

A compact printed frame placed around the brand's products on one shelf only, with a lower bar along the shelf edge, a short upright at each end and an upper bar tucked beneath the next shelf.

Full-bay shelf kit with a header, side panels and strips dressing a bay of shelving full of jars

Full-bay shelf kit

Printed panels that dress an entire bay of the store's shelving: a header panel on top, a side panel on each upright and a shelf edge strip along every shelf.

Branded shelf module

Branded shelving with its own uprights, feet, back panels and shelves that replaces a section of the store's shelving and carries the product.

Shelf talker

A rigid printed panel, board or PVC and roughly A5 in size, fixed to the shelf edge or the price rail so it stands perpendicular to the shelf and sticks out into the aisle.

Round printed wobbler hanging from a flexible arm, showing a jar

Wobbler

A small printed card, 10 to 20 cm across and round, rectangular or die-cut, hanging on a flexible arm hooked onto the shelf edge in front of the products.

Die-cut shelf block delimiter shaped like a jar, perpendicular to the shelf

Shelf block delimiter

A die-cut panel standing at right angles to the shelf at either end of the brand's block, showing where its facings start and stop so the block reads as a single unit.

Shelf flag

A narrow vertical printed strip, about 20 × 50 cm and usually double-sided, that hangs like a flag from an L-shaped rod clipped to an upper shelf.