bellto.Glossary

Telescopic shelf strip

nounShelfIn Spanish Regleta extensible

What is a telescopic shelf strip?

A shelf edge strip made of two plastic profiles, one sliding inside the other, so it adjusts to the width of each shelf. It usually has a slot along the top that carries category riders and logo pieces.

Example
“One telescopic strip fits the shelves of every store in the chain.”

Alsoextendable shelf strip · telescopic shelf edge strip

In store

Where it goes
On the store's shelving
Holds product
No, it only communicates
How it attaches
On the shelf edge, adjusted to its width
Common materials
Plastic or acrylic profiles

Not to be confused with

Design your telescopic shelf strip

By Arturo Martínez BellotUpdated

Telescopic shelf stripPlate · Shelf
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Category rider

A small inverted-U piece that sits astride the shelf strip, its back leg in the strip's slot, to mark a product family.

Strip clip

A plastic clip that grips the profile of a shelf edge strip and holds a printed card with information: an offer, a product message or something new.

Printed shelf frame around a row of cocoa spread jars on one shelf

Shelf frame

A compact printed frame placed around the brand's products on one shelf only, with a lower bar along the shelf edge, a short upright at each end and an upper bar tucked beneath the next shelf.

Full-bay shelf kit with a header, side panels and strips dressing a bay of shelving full of jars

Full-bay shelf kit

Printed panels that dress an entire bay of the store's shelving: a header panel on top, a side panel on each upright and a shelf edge strip along every shelf.

Branded shelf module

Branded shelving with its own uprights, feet, back panels and shelves that replaces a section of the store's shelving and carries the product.

Shelf talker

A rigid printed panel, board or PVC and roughly A5 in size, fixed to the shelf edge or the price rail so it stands perpendicular to the shelf and sticks out into the aisle.

Round printed wobbler hanging from a flexible arm, showing a jar

Wobbler

A small printed card, 10 to 20 cm across and round, rectangular or die-cut, hanging on a flexible arm hooked onto the shelf edge in front of the products.