bellto.Glossary

Header panel

nounShelfIn Spanish Cabecero

What is a header panel?

A printed panel that crowns a display, or a bay of the store's shelving when it sits above the brand's block. It communicates from above and holds no product.

Example
“The header panel above the shelving reads from the start of the aisle.”

Alsoheader card · display header · topper

In store

Where it goes
On the store's shelving
Holds product
No, it only communicates
How it attaches
On top of the unit or the shelving bay

Not to be confused with

  • Shelf frame

    Surrounds the product on one shelf, sides and bottom included.

  • Full-bay shelf kit

    Adds side panels and strips and dresses the whole bay.

  • Shelf flag

    Hangs perpendicular to the shelving instead of facing forward.

Design your header panel

By Arturo Martínez BellotUpdated

Printed header panel above a bay of white shelving
Header panelExample designed with Bellto
With Bellto

Design your header panel with Bellto.

Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

Design your header panel

Ask in your own words. Bellto knows which piece you mean.

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Printed shelf edge strip on the front edge of a white shelf, with graphics for a peanut cocoa spread

Shelf edge strip

A long, narrow printed strip that runs along the front edge of a shelf, slid into the price rail or clipped over the edge.

Telescopic shelf strip

A shelf edge strip made of two plastic profiles, one sliding inside the other, so it adjusts to the width of each shelf.

Category rider

A small inverted-U piece that sits astride the shelf strip, its back leg in the strip's slot, to mark a product family.

Strip clip

A plastic clip that grips the profile of a shelf edge strip and holds a printed card with information: an offer, a product message or something new.

Printed shelf frame around a row of cocoa spread jars on one shelf

Shelf frame

A compact printed frame placed around the brand's products on one shelf only, with a lower bar along the shelf edge, a short upright at each end and an upper bar tucked beneath the next shelf.

Full-bay shelf kit with a header, side panels and strips dressing a bay of shelving full of jars

Full-bay shelf kit

Printed panels that dress an entire bay of the store's shelving: a header panel on top, a side panel on each upright and a shelf edge strip along every shelf.

Branded shelf module

Branded shelving with its own uprights, feet, back panels and shelves that replaces a section of the store's shelving and carries the product.