bellto.Glossary

Shelf vinyl

nounShelfIn Spanish Vinilo de balda

What is a shelf vinyl?

A printed adhesive graphic applied to the surface of the shelf. It dresses the shelf without adding any structure.

Example
“The shelf vinyl shows through the gaps between the products.”

Alsoshelf sticker · shelf graphic

In store

Where it goes
On the store's shelving
Holds product
No, it only communicates
How it attaches
Adhesive
Common materials
Adhesive vinyl

Not to be confused with

  • Floor vinyl

    Stuck to the store floor, in front of the shelving.

Design your shelf vinyl

By Arturo Martínez BellotUpdated

Shelf vinylPlate · Shelf
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Printed header panel above a bay of white shelving

Header panel

A printed panel that crowns a display, or a bay of the store's shelving when it sits above the brand's block.

Printed shelf edge strip on the front edge of a white shelf, with graphics for a peanut cocoa spread

Shelf edge strip

A long, narrow printed strip that runs along the front edge of a shelf, slid into the price rail or clipped over the edge.

Telescopic shelf strip

A shelf edge strip made of two plastic profiles, one sliding inside the other, so it adjusts to the width of each shelf.

Category rider

A small inverted-U piece that sits astride the shelf strip, its back leg in the strip's slot, to mark a product family.

Strip clip

A plastic clip that grips the profile of a shelf edge strip and holds a printed card with information: an offer, a product message or something new.

Printed shelf frame around a row of cocoa spread jars on one shelf

Shelf frame

A compact printed frame placed around the brand's products on one shelf only, with a lower bar along the shelf edge, a short upright at each end and an upper bar tucked beneath the next shelf.

Full-bay shelf kit with a header, side panels and strips dressing a bay of shelving full of jars

Full-bay shelf kit

Printed panels that dress an entire bay of the store's shelving: a header panel on top, a side panel on each upright and a shelf edge strip along every shelf.