bellto.Glossary

Shelf riser

nounShelfIn Spanish Riser

What is a shelf riser?

A step placed on the shelf that lifts the back row of products so it shows above the front row.

Example
“With a riser, the second row of bottles shows above the first.”

Alsoriser · shelf step

In store

Where it goes
On the store's shelving
Holds product
Products stand on it
How it attaches
Resting on the shelf

Not to be confused with

  • Plinth

    Raises a single product to spotlight it, on the floor or counter.

Shelf riserPlate · Shelf
With Bellto

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Shelf vinyl

A printed adhesive graphic applied to the surface of the shelf.

Printed header panel above a bay of white shelving

Header panel

A printed panel that crowns a display, or a bay of the store's shelving when it sits above the brand's block.

Printed shelf edge strip on the front edge of a white shelf, with graphics for a peanut cocoa spread

Shelf edge strip

A long, narrow printed strip that runs along the front edge of a shelf, slid into the price rail or clipped over the edge.

Telescopic shelf strip

A shelf edge strip made of two plastic profiles, one sliding inside the other, so it adjusts to the width of each shelf.

Category rider

A small inverted-U piece that sits astride the shelf strip, its back leg in the strip's slot, to mark a product family.

Strip clip

A plastic clip that grips the profile of a shelf edge strip and holds a printed card with information: an offer, a product message or something new.

Printed shelf frame around a row of cocoa spread jars on one shelf

Shelf frame

A compact printed frame placed around the brand's products on one shelf only, with a lower bar along the shelf edge, a short upright at each end and an upper bar tucked beneath the next shelf.