bellto.Glossary

Display tower

nounFloorIn Spanish Torre expositora

What is a display tower?

A tall unit with a small footprint that fits a lot of product into little floor space. It may rotate, with round trays stacked on a central axis.

Example
“The rotating candy tower fits into any corner.”

Alsotower display · rotating tower · floor spinner

In store

Where it goes
On the store floor
Holds product
Yes, it holds the product
How it attaches
Free-standing on the floor
Common materials
Board or MDF

Not to be confused with

Design your display tower

By Arturo Martínez BellotUpdated

Display towerPlate · Floor
With Bellto

Design your display tower with Bellto.

Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

Design your display tower

Ask in your own words. Bellto knows which piece you mean.

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Totem

A tall, narrow floor-standing column whose job is to signal: it carries the brand's graphics and little or no product.

Wall display

A unit set against or fixed to a wall, with shelves or hooks for the product.

Double-sided gondola

Free-standing, double-sided shelving with product on both faces, set in the middle of the store.

Island display

A floor display that can be reached from every side, set in an open area of the store so shoppers walk around it.

Pallet display

Product stacked on its own pallet and dressed with a printed skirt and a topper or header.

Plinth

A low stand that lifts and presents a single product, or a few units, so it stands out.

Showcase cabinet

A closed cabinet with a glass door and a key, sometimes lit from within, for valuable products that should stay out of reach.

Working demo display

A display where the real product works, so shoppers can try it before they buy.