bellto.Glossary

Double-sided gondola

nounFloorIn Spanish Góndola exenta

What is a double-sided gondola?

Free-standing, double-sided shelving with product on both faces, set in the middle of the store.

Example
“The double-sided gondola splits the DIY area into two aisles.”

Alsogondola · gondola shelving · free-standing gondola

In store

Where it goes
On the store floor
Holds product
Yes, it holds the product
How it attaches
Free-standing in the middle of the store

Not to be confused with

Design your double-sided gondola

By Arturo Martínez BellotUpdated

Double-sided gondolaPlate · Floor
With Bellto

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Island display

A floor display that can be reached from every side, set in an open area of the store so shoppers walk around it.

Pallet display

Product stacked on its own pallet and dressed with a printed skirt and a topper or header.

Plinth

A low stand that lifts and presents a single product, or a few units, so it stands out.

Showcase cabinet

A closed cabinet with a glass door and a key, sometimes lit from within, for valuable products that should stay out of reach.

Working demo display

A display where the real product works, so shoppers can try it before they buy.

Open bin

An open floor container for loose product that shoppers pick straight out of, with no shelves or trays.

Floor vinyl

A die-cut adhesive graphic stuck to the store floor in front of the shelving, to mark the brand or lead shoppers to it.

Giant floor replica

A giant replica of the brand's pack, or of the product itself, several times its real size and standing on the store floor.