bellto.Glossary

Display trolley

nounFloorIn Spanish Carro expositor

What is a display trolley?

A steel tube or profile frame carrying two or three tiers of trays or baskets, mounted on swivel castors (braked or not) so it can be wheeled around the store.

Example
“The tyre display trolley is wheeled to the entrance at weekends.”

Alsodisplay cart · rolling display

In store

Where it goes
On the store floor
Holds product
Yes, it holds the product
How it attaches
On swivel castors
Common materials
Steel tube or profile

Not to be confused with

Display trolleyPlate · Floor
With Bellto

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Display tower

A tall unit with a small footprint that fits a lot of product into little floor space.

Totem

A tall, narrow floor-standing column whose job is to signal: it carries the brand's graphics and little or no product.

Wall display

A unit set against or fixed to a wall, with shelves or hooks for the product.

Double-sided gondola

Free-standing, double-sided shelving with product on both faces, set in the middle of the store.

Island display

A floor display that can be reached from every side, set in an open area of the store so shoppers walk around it.

Pallet display

Product stacked on its own pallet and dressed with a printed skirt and a topper or header.

Plinth

A low stand that lifts and presents a single product, or a few units, so it stands out.

Showcase cabinet

A closed cabinet with a glass door and a key, sometimes lit from within, for valuable products that should stay out of reach.