bellto.Glossary

Totem

nounFloorIn Spanish Tótem

What is a totem?

A tall, narrow floor-standing column whose job is to signal: it carries the brand's graphics and little or no product.

Example
“The totem at the entrance announces the launch before shoppers reach the shelf.”

Alsototem display · column display

In store

Where it goes
On the store floor
Holds product
Little or none
How it attaches
Free-standing on the floor

Not to be confused with

Design your totem

By Arturo Martínez BellotUpdated

TotemPlate · Floor
With Bellto

Design your totem with Bellto.

Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

Design your totem

Ask in your own words. Bellto knows which piece you mean.

See all 55 pieces

Wall display

A unit set against or fixed to a wall, with shelves or hooks for the product.

Double-sided gondola

Free-standing, double-sided shelving with product on both faces, set in the middle of the store.

Island display

A floor display that can be reached from every side, set in an open area of the store so shoppers walk around it.

Pallet display

Product stacked on its own pallet and dressed with a printed skirt and a topper or header.

Plinth

A low stand that lifts and presents a single product, or a few units, so it stands out.

Showcase cabinet

A closed cabinet with a glass door and a key, sometimes lit from within, for valuable products that should stay out of reach.

Working demo display

A display where the real product works, so shoppers can try it before they buy.

Open bin

An open floor container for loose product that shoppers pick straight out of, with no shelves or trays.