bellto.Glossary

Island display

nounFloorIn Spanish Isla

What is an island display?

A floor display that can be reached from every side, set in an open area of the store so shoppers walk around it.

Example
“The Christmas island takes the centre of the fragrance area.”

Alsoisland unit · promotional island

In store

Where it goes
On the store floor
Holds product
Yes, it holds the product
How it attaches
Free-standing in an open area

Not to be confused with

Design your island display

By Arturo Martínez BellotUpdated

Island displayPlate · Floor
With Bellto

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Pallet display

Product stacked on its own pallet and dressed with a printed skirt and a topper or header.

Plinth

A low stand that lifts and presents a single product, or a few units, so it stands out.

Showcase cabinet

A closed cabinet with a glass door and a key, sometimes lit from within, for valuable products that should stay out of reach.

Working demo display

A display where the real product works, so shoppers can try it before they buy.

Open bin

An open floor container for loose product that shoppers pick straight out of, with no shelves or trays.

Floor vinyl

A die-cut adhesive graphic stuck to the store floor in front of the shelving, to mark the brand or lead shoppers to it.

Giant floor replica

A giant replica of the brand's pack, or of the product itself, several times its real size and standing on the store floor.

Giant floor replica with shelves

A giant floor replica that is also a display: shelves or compartments with product sit inside its open body, or it crowns a base with shelves.