bellto.Glossary

Pallet display

nounFloorIn Spanish Palet expositor

What is a pallet display?

Product stacked on its own pallet and dressed with a printed skirt and a topper or header. It arrives loaded and goes onto the shop floor as it is. It comes as a full, half, quarter or sixth pallet.

Example
“The quarter-pallet of soft drinks arrives loaded and goes on the endcap.”

Alsohalf-pallet display · quarter-pallet display · pallet wrap

In store

Where it goes
On the store floor
Holds product
Yes, it holds the product
How it attaches
On its pallet, on the floor
Common materials
Board

Not to be confused with

Design your pallet display

By Arturo Martínez BellotUpdated

Pallet displayPlate · Floor
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Plinth

A low stand that lifts and presents a single product, or a few units, so it stands out.

Showcase cabinet

A closed cabinet with a glass door and a key, sometimes lit from within, for valuable products that should stay out of reach.

Working demo display

A display where the real product works, so shoppers can try it before they buy.

Open bin

An open floor container for loose product that shoppers pick straight out of, with no shelves or trays.

Floor vinyl

A die-cut adhesive graphic stuck to the store floor in front of the shelving, to mark the brand or lead shoppers to it.

Giant floor replica

A giant replica of the brand's pack, or of the product itself, several times its real size and standing on the store floor.

Giant floor replica with shelves

A giant floor replica that is also a display: shelves or compartments with product sit inside its open body, or it crowns a base with shelves.

Endcap display

The end of a double-sided gondola that faces the main aisle, the most visible spot in the store.