bellto.Glossary

Endcap display

nounFloorIn Spanish Cabecera de góndola

What is an endcap display?

The end of a double-sided gondola that faces the main aisle, the most visible spot in the store. It is a location rather than a type of piece: what gets built for it is usually a floor display, a pallet display or a kit that dresses the shelving.

Example
“We secured the endcap on the main aisle for two weeks.”

Alsoendcap · end cap · gondola end

In store

Where it goes
On the store floor
Holds product
Depends on the piece built for it
How it attaches
At the end of the gondola, facing the main aisle

Not to be confused with

Design your endcap display

By Arturo Martínez BellotUpdated

Endcap displayPlate · Floor
With Bellto

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Board floor display with a header and four shelves of cocoa spread jars

Floor display

A free-standing unit on the store floor with its own base, back panel, header and shelves or trays for the product.

Self-assembly floor display

A board floor display that arrives flat and is put together in store without tools.

Display trolley

A steel tube or profile frame carrying two or three tiers of trays or baskets, mounted on swivel castors (braked or not) so it can be wheeled around the store.

Display tower

A tall unit with a small footprint that fits a lot of product into little floor space.

Totem

A tall, narrow floor-standing column whose job is to signal: it carries the brand's graphics and little or no product.

Wall display

A unit set against or fixed to a wall, with shelves or hooks for the product.

Double-sided gondola

Free-standing, double-sided shelving with product on both faces, set in the middle of the store.

Island display

A floor display that can be reached from every side, set in an open area of the store so shoppers walk around it.