bellto.Glossary

Floor vinyl

nounFloorIn Spanish Vinilo de suelo

What is a floor vinyl?

A die-cut adhesive graphic stuck to the store floor in front of the shelving, to mark the brand or lead shoppers to it. It has no structure.

Example
“Floor vinyl footprints lead from the entrance to the shelf.”

Alsofloor graphic · floor sticker

In store

Where it goes
On the store floor
Holds product
No, it only communicates
How it attaches
Adhesive, on the floor
Common materials
Non-slip adhesive vinyl

Not to be confused with

Design your floor vinyl

By Arturo Martínez BellotUpdated

Floor vinylPlate · Floor
With Bellto

Design your floor vinyl with Bellto.

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Giant floor replica

A giant replica of the brand's pack, or of the product itself, several times its real size and standing on the store floor.

Giant floor replica with shelves

A giant floor replica that is also a display: shelves or compartments with product sit inside its open body, or it crowns a base with shelves.

Endcap display

The end of a double-sided gondola that faces the main aisle, the most visible spot in the store.

Board floor display with a header and four shelves of cocoa spread jars

Floor display

A free-standing unit on the store floor with its own base, back panel, header and shelves or trays for the product.

Self-assembly floor display

A board floor display that arrives flat and is put together in store without tools.

Display trolley

A steel tube or profile frame carrying two or three tiers of trays or baskets, mounted on swivel castors (braked or not) so it can be wheeled around the store.

Display tower

A tall unit with a small footprint that fits a lot of product into little floor space.

Totem

A tall, narrow floor-standing column whose job is to signal: it carries the brand's graphics and little or no product.