nounFloorIn Spanish Expositor demostrativo
A display where the real product works, so shoppers can try it before they buy.
“On the demo display, the roof window really opens and closes.”
Alsodemo display · interactive display
Offers product testers, not the product working.
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An open floor container for loose product that shoppers pick straight out of, with no shelves or trays.
A die-cut adhesive graphic stuck to the store floor in front of the shelving, to mark the brand or lead shoppers to it.
A giant replica of the brand's pack, or of the product itself, several times its real size and standing on the store floor.
A giant floor replica that is also a display: shelves or compartments with product sit inside its open body, or it crowns a base with shelves.
The end of a double-sided gondola that faces the main aisle, the most visible spot in the store.
A free-standing unit on the store floor with its own base, back panel, header and shelves or trays for the product.
A board floor display that arrives flat and is put together in store without tools.
A steel tube or profile frame carrying two or three tiers of trays or baskets, mounted on swivel castors (braked or not) so it can be wheeled around the store.