bellto.Glossary

Showcard

nounCounterIn Spanish Showcard

What is a showcard?

A counter card with a folded easel on the back that keeps it upright. Its job is purely to communicate; it carries no product.

Example
“The showcard by the till explains the offer in one line.”

Alsocounter card · easel card

In store

Where it goes
On the counter or by the till
Holds product
No, it only communicates
How it attaches
Standing on the counter on its easel back
Common materials
Board

Not to be confused with

Design your showcard

By Arturo Martínez BellotUpdated

ShowcardPlate · Counter
With Bellto

Design your showcard with Bellto.

Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

Design your showcard

Ask in your own words. Bellto knows which piece you mean.

See all 55 pieces

Product positioner

A recess shaped exactly like the product, made in the display's own material so one unit locks in and stays put: a cavity in acrylic, a board layer cut to its outline or a thermoformed pocket.

Bowl display

A clear bowl or dome of loose product with a printed ring carrying the brand.

Giant counter replica

A giant replica of the pack, or of the product itself, that sits on the counter.

Giant counter replica with shelves

A giant product replica on the counter that crowns a column of shelves or compartments holding product, or carries them inside its body.

Giant replica dispenser

A giant pack on the counter, opaque and printed like the real one, that doubles as a hopper: it is filled from the top and the product drops into a tray at the base.

Counter display

A small unit that sits on the counter or by the till, with a back panel or header and a tray or cavities for a few units.

Counter tray

A low tray with a printed front that sits on the counter, often with cavities that hold each product in place.

Tiered counter display

A counter display built in two or more steps, so every row of product shows over the row in front of it.