bellto.Glossary

Product positioner

nounCounterIn Spanish Posicionador

What is a product positioner?

A recess shaped exactly like the product, made in the display's own material so one unit locks in and stays put: a cavity in acrylic, a board layer cut to its outline or a thermoformed pocket. It holds the product and says nothing.

Example
“Each bottle sits in its acrylic positioner and does not move.”

Alsoproduct cut-out · product insert

In store

Where it goes
On the counter or by the till
Holds product
It holds one unit in place
How it attaches
Built into the display's base or tray
Common materials
Acrylic, board or thermoformed plastic

Not to be confused with

  • Shelf talker

    Its only job is to communicate; it carries no product.

  • Plinth

    Lifts and presents the product without taking its shape.

Design your product positioner

By Arturo Martínez BellotUpdated

Product positionerPlate · Counter
With Bellto

Design your product positioner with Bellto.

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Bowl display

A clear bowl or dome of loose product with a printed ring carrying the brand.

Giant counter replica

A giant replica of the pack, or of the product itself, that sits on the counter.

Giant counter replica with shelves

A giant product replica on the counter that crowns a column of shelves or compartments holding product, or carries them inside its body.

Giant replica dispenser

A giant pack on the counter, opaque and printed like the real one, that doubles as a hopper: it is filled from the top and the product drops into a tray at the base.

Counter display

A small unit that sits on the counter or by the till, with a back panel or header and a tray or cavities for a few units.

Counter tray

A low tray with a printed front that sits on the counter, often with cavities that hold each product in place.

Tiered counter display

A counter display built in two or more steps, so every row of product shows over the row in front of it.

Rotating counter display

Round trays stacked on a rotating axis on the counter, to show a wide range in little space.