bellto.Glossary

Floor display

nounFloorIn Spanish Expositor de suelo

What is a floor display?

A free-standing unit on the store floor with its own base, back panel, header and shelves or trays for the product. It is made of board when it is temporary and of MDF, wood or metal when it is permanent.

FSDU stands for free-standing display unit, the usual trade name in the UK and Europe.

Example
“The floor display goes by the entrance, loaded with four shelves of product.”

AlsoFSDU · FSU · floor stand · free-standing display unit

In store

Where it goes
On the store floor
Holds product
Yes, it holds the product
How it attaches
Free-standing on the floor
Common materials
Board when temporary; MDF, wood or metal when permanent

Not to be confused with

  • Display tower

    Tall with a small footprint; it may rotate.

  • Totem

    Signals, with little or no product.

Design your floor display

By Arturo Martínez BellotUpdated

Board floor display with a header and four shelves of cocoa spread jars
Floor displayExample designed with Bellto
With Bellto

Design your floor display with Bellto.

Bellto is an AI agent that designs your brand's POP displays. Tell it about your campaign in the chat, ask for the piece by name and it creates it with your product and your brand.

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Self-assembly floor display

A board floor display that arrives flat and is put together in store without tools.

Display trolley

A steel tube or profile frame carrying two or three tiers of trays or baskets, mounted on swivel castors (braked or not) so it can be wheeled around the store.

Display tower

A tall unit with a small footprint that fits a lot of product into little floor space.

Totem

A tall, narrow floor-standing column whose job is to signal: it carries the brand's graphics and little or no product.

Wall display

A unit set against or fixed to a wall, with shelves or hooks for the product.

Double-sided gondola

Free-standing, double-sided shelving with product on both faces, set in the middle of the store.

Island display

A floor display that can be reached from every side, set in an open area of the store so shoppers walk around it.

Pallet display

Product stacked on its own pallet and dressed with a printed skirt and a topper or header.